Sam Soffes

Does Free Diminish Value?

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Lately I've been thinking a lot about this question: Does free diminish value? A recent Microsoft commercial about the new Surface something or rather mentioned they'd give you the best smartphone for free if you bought a Surface. Obviously it's some Microsoft phone and they are touting the camera.

To me, I immediately dismiss the possibility of it being the best phone. If that is really the case, there is no way they could give it away for free. At least that's my line of thinking. If this is truly the best, it must be using some cutting edge technology and that junk isn't cheap.

Someone twitter had a good point:

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Raising Your Profile

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Recently, I recorded a video with my friend Pasan over at Treehouse. We talked about raising your profile online.

Personal branding is very important to me. It's something that requires effort. It's not random chance people know (or don't know) who you are.

Anyway, give it a watch if you're interested. It's 35 minutes long and in interview format.

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Custom Controls in Footage

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I've been working on app called Footage with my good friend Drew Wilson (we made Roon together). Footage is a video editor app he's been working on for awhile. Drew hired me to make the effects system and to come up with a way for some designer friends to make effects.

We decided to make another Mac app called Footage Composer. It's been a lot of fun and there are definitely some big challenges with this project. Mac development is hard.

I asked Drew if I could show off some of the stuff I've been working on and he was all for it.

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Tin Can

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Recently Seesaw open sourced Tin Can. I worked on this awhile ago when I was at Seesaw. We used it to provide authentication with phone numbers via SMS and verification links.

It's a simple Rack app you can mount in your own app. It provides a simple API for sending a verification SMS and then verifying it.

To get started:

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Snapchat

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Today Snapchat turned down a $3,000,000,000 offer from Facebook. That is a stupid amount of money. They have less than 30 employees. Wow.

Here's my favorite response:

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